Book Synopsis
February 8, 2011


The E Decision

author: Don Ritter
topic: aesthetics, ethics, and media literacy
size: 95,000 words

The E Decision is a media literacy book that explores the relationships between ethics, aesthetics, and art. The primary perspective of the book is that aesthetic judgements are social mechanisms for propagating ethical values. Because of this relationship, aesthetic judgements are considered to be ethical decisions, a concept reflected in the book’s title. Although the text emphasizes art works created with new media, it does not discuss specific new media art works nor specific new media artists. Instead, The E Decision intends to enhance a reader’s awareness of the influences and consequences of aesthetic judgements. A primary conclusion of The E Decision is that the general function of all media is similar, whether those media are painting, stone sculpture, computer games, or new media art works. That function is to enhance a particular concept, person, or social institution.

The relationship between ethics and aesthetics is discussed through a body of information derived from the fields of art, psychology, philosophy, aesthetics, and new media. An observational approach to aesthetics is presented by discussing actual rather than theoretical practices in the art world. Much of the book's content is based on structured interviews with new media curators, artists and theoreticians from Australia, Austria, Canada, Czech Republic, France, Germany, Japan, Slovakia, and USA. The information within The Decision is meant to provoke a perspective that provides a reader with an awareness of the influences and consequences of using specific aesthetic criteria. The book proposes that specific values can be promoted intentionally by understanding the influences and consequences of aesthetic judgements.

The E Decision is intended primarily for students and artists of new media art, but it may be of interest to designers, artists, theorists, and curators working in any medium. Since 2005, the ideas within the book have been formally presented during keynote addresses, lectures, and workshops in Canada, United States, Germany, Czech Republic, and Poland. Writing of The E Decision received support from Pratt Institute (USA), the Banff Centre for the Arts (Canada), ZKM - Zentrum für Kunst und Medientechnologie (Germany), and the Media Arts Section of the Canada Council.

Published articles related to The E Decision (click link to download)
Ritter, Don (2009) “The Ethics of Interactive Installations.”
ed. Antoni Porczak, Interactive Media Arts, Krakow: Academy of Fine Arts. p. 105-123
Ritter, Don (2008) “The Ethics of Aesthetics.” eds. R. Adams, S. Gibson, S. Muller Arisona, Transdisciplinary Digital Art, Berlin: Springer. p. 5-14


about the author
Don Ritter (b. 1959) is a Canadian artist and writer living in Berlin, Germany. He has thirty years of experience with contemporary art and new media as an artist, academic, researcher, and designer. Since 1986, his installations and performances have been exhibited throughout North America, Europe, and Asia. Ritter has held tenured, full-time professorships in art and design at Concordia University in Montréal (1989-1996), and at Pratt Institute in New York City (1996-2005). He has taught undergraduate and, primarily, graduate art students from over twenty countries and supervised the production of over 3000 new media artworks. Prior to his academic positions, he was a telecommunications designer for Northern Telecom in Toronto and a human-interface researcher for Bell-Northern Research in Ottawa. Ritter has degrees in Fine Arts and Psychology/University of Waterloo, Electronics Engineering Technology/Northern Alberta Institute of Technology, a Masters in Visual Studies/Massachusetts Institute of Technology, and he studied film at Harvard University. His work has received support and recognition from the Canada Council, The Banff Centre (Canada), Pratt Institute (USA), ZKM (Germany), Ars Electronica (Austria), DGArtes (Portugal), the European Union Culture programme, and the Goethe Institute (Germany). A documentary web site of Ritter’s work is available at: http://aesthetic-machinery.com