Burning Too • Hong Kong
media façade installation (mapped video projections with interactive sound)
Run Run Shaw Creative Media Centre, Hong Kong
55 x 26m (180 x 85 ft)
Don Ritter, 2016

Burning Too was a media façade consisting of video projections and the sounds of fire presented on the Run Run Shaw Creative Media Centre during the opening of ISEA2016, the International Symposium on Electronic Art. The crystalline-shaped building, designed by architect Daniel Libeskind, has a 55 x 26 m façade angled forward 62 degrees. Software was specifically designed to map four video projections onto the façade of the Creative Media Centre, enabling the imagery to appear as one unified Ultra HD (4K) video projection of fire synchronized with interactive sound. For much of its history, humanity has been highly dependent on fire for warmth, safety, and food preparation, but actual fire for most people today is an aesthetic experience that only provides them with feelings of warmth or romanticism. Burning Too was intended to be a metaphorical depiction of humanity’s long-standing relationship with fire.



Presented during the opening of ISEA2016, May 17 and 18, 2016
<press release English> <press release Chinese>

Don Ritter: director, system design and programming, mapping, video and sound editing
Cleo Song: production coordinator
Mitch Martinez: raw video footage
Hao Li, King Him Fung, Ching Yung Yau: assistants

Documentary photographs and video by Don Ritter, Luna Leung, and Ching Yung Yau.

Project supported by City University of Hong Kong